We have already discussed the relevance of having an online identity and how we usually end up having multiple identities to separate various aspects of our lives such as the separation between our social and professional lives.
With the incredible rise of digital influence in day to day, operations are only natural that when looking to the working environment the internet has become a one-stop location where in which many employers or colleagues can research and gather information on potential applicants or current employees.
Social profiles have almost reached the point of replacing a CV to differentiate between applicants and observe ones working history.
For example, when using social media in the professional aspect I believe LinkedIn to be the major social network used. Employers can judge your application via your online identity.
LinkedIn has become a major tool in gaining employment. However, cannot be misused and an online identity must be properly cultivated to be effective. (Fernando, 2014).
LinkedIn requires that when you add past or current work experience it is public to all other people, including those who work for the same company. This prevents people from lying on their LinkedIn profiles making their online identities far more authentic. Furthermore, preventing in-authenticity throughout LinkedIn this means that LinkedIn can and has been used as an effective recruitment tool.
After doing research on developing an effective LinkedIn profile I have decided to look at my own profile. In many areas, I see that I am lacking core information that could help make my profile more engaging. LinkedIn caters towards self-promotion and advocation (Van Dijik, 2013) therefore this requires within a single profile I cover a variety of areas such as; a consistently update biography and qualifications, updated photos that are professional ensuring that there is no inappropriateness presented. To truly make a LinkedIn profile effective there should only be one profile public that prevents other online social networks from affecting another. By this, I mean ensuring there is complete privacy for other social medias such as Facebook that could weaken your LinkedIn profile.
Balancing content is key and there should be a clear separation between public and private social networks. (BBC,2013).
To end in my personal belief when building a LinkedIn profile, it should be considered that you are building a brand with you as the product. This ensures that you seem highly captivating and attractive to employers however a social profile represents you personally and therefore should be separate.
Singer.M, (2015). Welcome to the 2015 Recruiter Nation, Formerly Known as the Social Recruiting Survey. Available: http://www.jobvite.com/blog/welcome-to-the-2015-recruiter-nation-formerly-known-as-the-social-recruiting-survey/.
Hiranya.F, (2014). A Step-By-Step Guide To Getting A Job Through LinkedIn. Available: http://www.businessinsider.com/getting-a-job-through-linkedin-2014-3?IR=T.
Raynier.L, (2017). How to Make a Great LinkedIn Profile – 6 LinkedIn Profile Tips. Available: https://www.youtube.com/watch?v=27BTcka64wQ
van Dijck. J, (2014). ‘You have one identity’: performing the self on Facebook and LinkedIn. Available: http://journals.sagepub.com/doi/pdf/10.1177/0163443712468605.
BBC. (2013). Job hunting: How to promote yourself online. Available: http://www.bbc.co.uk/news/business-25217962.