Topic 3 Reflection

Looking back on my original topic 3 post I feel I largely based a profession online identity confined mainly to LinkedIn. As I previously stated this is largely due to its online authenticity and it being the most popular professional social media platform.
Looking at Jobvite’s statistics for 2015 they state only 4% of recruiters are not using social media. This means that it is incredibly likely that when searching for a new job without integrating social media into your application you heavily hinder your employability.
I previously stated that LinkedIn heavily involved self-advocating and self-promotion however upon looking at this I believe that this can result in perpetuating in authenticity.

Screen Shot 2017-03-19 at 19.02.37(Self made graphic using JobVite Statisitcs)

After reading Madeline’s comment I considered how recruiters have started to reconsider applicants based on their social media profiles. I believe this has resulted in many applicants may have been overlooked due to the lack of professionalism in their profiles. Furthermore, regardless of having a professional profile one must be incredibly sensitive to what is linked to their social media profiles. An example of this would be Justine Sacco’s tweet leading to her profile being broke down.
Demonizing her twitter profile meant that it was her entire online identity that was demonized therefore any profession profile linked to her account was detrimental. Due to the loss of anonymity online to truly ensure that you maintain a professional online profile using multiple online identities and privacy settings possible employees/applicants must separate their professional identities to their personal/social identities.

Screen Shot 2017-03-19 at 19.05.30

(JobVite Statisitcs)

I feel one of the largest aspects regarding professional profiles is ensuring the separation of a public and a private persona. I have spoken about this previously regarding multiple identities in topic 2 however I feel it is even more imperative in using a professional online identity. Ignoring this is likely to either your application being overlooked leading to your employability being hindered.

(310 Words)


JobVite. 2015. [ONLINE] Available at:

J.Ronson – New York Times. 2015. – New York Times. [ONLINE] Available at:

My Comments:



Topic 3: A Professional Persona

We have already discussed the relevance of having an online identity and how we usually end up having multiple identities to separate various aspects of our lives such as the separation between our social and professional lives.

With the incredible rise of digital influence in day to day, operations are only natural that when looking to the working environment the internet has become a one-stop location where in which many employers or colleagues can research and gather information on potential applicants or current employees.

Social profiles have almost reached the point of replacing a CV to differentiate between applicants and observe ones working history.

For example, when using social media in the professional aspect I believe LinkedIn to be the major social network used. Employers can judge your application via your online identity.recruiter_nation_page3

(Singer, 2015)

LinkedIn has become a major tool in gaining employment. However, cannot be misused and an online identity must be properly cultivated to be effective. (Fernando, 2014).

(Raynier, 2017)

LinkedIn requires that when you add past or current work experience it is public to all other people, including those who work for the same company. This prevents people from lying on their LinkedIn profiles making their online identities far more authentic. Furthermore, preventing in-authenticity throughout LinkedIn this means that LinkedIn can and has been used as an effective recruitment tool.

Screen Shot 2017-03-13 at 19.02.52

After doing research on developing an effective LinkedIn profile I have decided to look at my own profile. In many areas, I see that I am lacking core information that could help make my profile more engaging. LinkedIn caters towards self-promotion and advocation (Van Dijik, 2013) therefore this requires within a single profile I cover a variety of areas such as; a consistently update biography and qualifications, updated photos that are professional ensuring that there is no inappropriateness presented. To truly make a LinkedIn profile effective there should only be one profile public that prevents other online social networks from affecting another. By this, I mean ensuring there is complete privacy for other social medias such as Facebook that could weaken your LinkedIn profile.

Balancing content is key and there should be a clear separation between public and private social networks. (BBC,2013).

To end in my personal belief when building a LinkedIn profile, it should be considered that you are building a brand with you as the product. This ensures that you seem highly captivating and attractive to employers however a social profile represents you personally and therefore should be separate.


Singer.M,  (2015). Welcome to the 2015 Recruiter Nation, Formerly Known as the Social Recruiting Survey. Available:

Hiranya.F, (2014). A Step-By-Step Guide To Getting A Job Through LinkedIn. Available:

Raynier.L, (2017). How to Make a Great LinkedIn Profile – 6 LinkedIn Profile Tips. Available:

van Dijck. J, (2014). ‘You have one identity’: performing the self on Facebook and LinkedIn. Available:

BBC. (2013). Job hunting: How to promote yourself online. Available: