Topic 6? Farewell UOSM2008

Coming from an Economics degree Living and Working on the Web was certainly different from my other modules. Being primarily online and being given creative control I have been able to successfully learn and research new topics completely out of my comfort zone. This has enabled me to develop not only my digital skills but also widen my understanding of the digital world. UOSM2008 is definitely one of few modules at university that has enabled me to look beyond scope of solely my degree and discover new topics and materials that were previously unknown to me.

Prior to the module I was asked to complete a self-assessment that rated my digital literacy against a set criteria, this is presented below.

(Self Produced based of Self Assessment, Final Cut Pro)

Having had a LinkedIn account for over a year I have found myself only really utilising it as of late. Although primarily due to internship applications and graduate jobs having been able to learn how develop a stronger and more professional profile I have found it to be immensely beneficial. Topic 3 showed how the working environment has adapted to the presence of digital profiles and showed their importance in the current working climate. I have found that by instituting changes to my profile, which at the time seemed negligible, has led to my network gradually growing to over 200 connections. Additionally receiving messages from recruiters and other like-minded individuals in my chosen field.

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At time where news is constantly being circulated learning how to identify source material of articles has enabled me to successfully decipher between actual news, click bait and opinion pieces. Having not used twitter in my social life, I have primarily found it a useful professional tool for live news and gaining insight into role models of mine.

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The topic of multiple identities has continued to resonate with me, online identities is such a crucial portion of the web. Observing Justine Sacco’s case a cautionary tale, online identities are just as important as our real-life identities if not more given their reach. Upon learning, how recruiters and prospective jobs often scan through social media profiles in an effort to look for possibly damaging information I have privatised the majority of my social media platforms whilst meticulously being aware of content that has been shared.

This module has been beneficial in regard to the wide skill set that I have learnt and developed upon as a result of studying the module. I have found a new appreciation for blogs and additionally self-created media. Through developing info-graphics and moving presentations I have learnt that raw data and words are not necessarily the best method of delivering information.  I feel I initially underestimated the module however due to valuable skills set that I have acquired, that are not only beneficial considering I am due to enter the working environment but has also given me the confidence to produce a blog recording my travels over summer.

Word Count (496)



Topic 5 – Reflection

Prior to researching and writing my blog for topic 5, I was only vaguely family with the term open access. I had assumed it was mainly related to academic journals that were often not vital for my university-related work. However, upon completing a degree of research and understanding the definition of open access I find that it is related to almost every service I use regarding leisure and work. I found myself not only understanding open access more but also becoming an advocate for open access material as I now believe that is vital for an advancing and developing web.

After realising how much I rely on open access content I looked at it from the perspective of media applications such as Spotify and YouTube. However, after reading Cati’s blog I saw how without the support of an academic institution such as the University of Southampton gaining access to certain journals and articles would prove to be far more difficult.  Additionally, reading Caroline’s blog I further learned how freemium services such as Spotify or Soundcloud have led to the lowest rate of music piracy in years.  This is beneficial for both producers and consumers who utilise this service for different reasons.

Considering a producer would have often contributed considerable time, effort and money into providing their content for free, I am aware of the paywall and its implications. I have found are alternatives such as Patron, Creative commons content or sites such as that are explained below.

(Figure 1 – Self-produced via Final Cut Pro)

Currently, advertising revenue has been the largest financial backing for certain open access platforms such as YouTube however as we move deeper into a digital world I am unsure on the future of open access.

Since starting this course my blogging style has considerably changed. reading and analysing other blogs has shown me how beneficial infographics and alternate forms of media can better benefit the reader whilst conveying my point more to a better extent.


Word Count (310)


Topic 5 – Open Access?

Open access can be defined as making the products of research freely accessible and available to all (HEFCE, 2017).

When I think of the internet; open access almost immediately goes hand in hand in my opinion. Using the internet comes with very few entry barriers and requires little to no understanding of all the background coding that makes it work and function.However as of recent years’ internet has become subject to subscription based services and paid to read published works.

(Wiley, 2014)


One of the main reasons against having scientific research and academia set as open access is the lack of incentive for academics. When one publishes a journal or paper they have usually spent a considerable amount of time invested into its creation. Given this opportunity cost, to an extent it is only understandable why one would want to ensure some sort of payment for their publication. Furthermore, this is supported by the study which stated 90% of online content will be behind paywalls (Lepitak, 2013).

However, in accordance with open source material there are many freely open channels of content distribution such as YouTube, Spotify, WordPress and many others. Nevertheless, many of these open content sites generate revenue for themselves or the content producers by promoting ad revenue across content streams ensuring, although everyone is freely able to watch they must first be subject to watching an advert. Open access content hasn’t just affected academia is has heavily affected the entertainment sectors.

This change in content distribution was largely due to illegal activity through services such as Napster and LimeWire based upon the ideal all web content should be freely availably.  When discussing open accessing developing an advantages and disadvantages comparison is key to looking at the effect of open access.

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(Figure 1: Self created)

Looking at open access from an academic perspective; freely and easily available content could result in better educating a generation of students.  Open access could be playing a key role in the reinvention of the classroom experience (Forbes, 2013). Khan Academy is a prime example of education through open access. Created by Salman Khan he has created a non-profit company with over 100 employees that is used by over 40 million students across the world. (KhanAcademy, 2017)

From an individual perspective, I wanted to see how I use open access content in-comparison to paid content. I realised that I mainly used free access educational material and often only paid for entertainment or media subscription based services.

Content distribution-2

(Figure 2: Self created)

Overall, there are multiple advantages and disadvantages dependent on which content producer you are. Open Access is incredibly benefical towards the spread of data and knowledge ultimatly creating a knowledge base around a aprticualr concept. Although in the long run to be better effective and supported one needs to look as the fiscal oppurnites gained through content production.


HEFCE, (2017) –

Wiley, (2014) –

Lepitak, S. (2013) –…/90-online-content-be-held-behind-paywalls-three-years-media-company-survey-suggests

Forbes, (2013) –…/education-finally-ripe-for-radical-innovation-by-social-entrepreneurs

Khan Academy (2017) –


Topic 4: Schooling Social Media Ethics

Having only been out of school for two and half years which doesn’t feel very long it is interesting to identify how the digital landscape has changed about social media. I never found myself using twitter very much however the use of snapchat Facebook and BBM was incredibly relevant. However, they were almost never from a teaching perspective. Given our current digital age it is almost unavoidable to bring social media to education.29db29a5befc43796ff6c8e8b7354b06


One of the largest issues faced at schools is cyber bullying. This is not a new concept and has been widely spoken about for many years. Out of the multiple social media platforms available twitter is the least authentic given the sign-up experience to require very little information.  It also very easy for someone to publicly demonise another person’s profile whilst hiding behind a false façade. This is not limited to students either, figures show more than 1/5th of cyberbullying is directed at teachers. When posting through a false profile there are very few repercussions although many of the false negative comments posted due to being public can be incredibly detrimental to the victims. (Paton. 2014). Given the widespread fear promoted by inauthentic social media profiles it has made many education official/teachers really question whether they should use social media or not. Furthermore it has led to expedited increase in privatising teacher’s social media accounts to prevent the spread misconduct.


(@Sylviaduckworth/teachthought, 2015)

Relating this back to topic 2 regarding multiple online identities, when it comes to ethical dilemma within social networks such as twitter, I believe given the anonymity available many people would start to ignore their moral compass as they believe that they aren’t being abusive but rather an online identity is responsible for their actions.  This relates to the privacy issues brought up by Glen Greenwald within his ted talk where he goes on to talk about how there is a misconception that only those with something to hide wish to remain anonymous.

(I have trimmed this video below however for the if you wish to see the whole speech the link has been referenced. (Greenwald. 2014))

Justine Sacco’s tweet has been of relevance for me for the last few blog entries (Ronson, 2015). I have read how Justine’s online persona has become far more relevant than her actual one to the point where it has over taken her life. Tweeting through twitter with a public account provides you with a public platform. Being online does not weaken that public platform but rather intensifies it given the overall reach of twitter.

When looking at this topic I believe I cannot really summarise it in 400 or so words. Ethics is an incredibly complex and versatile issue however from my current understanding through multiple sources is that social networking if used maliciously can remove ethical dilemmas from many people given their anonymity. However if not does effective can not only ruin you online persona but also your public identity.

(467 Words)


(Ascd.2011) –

(TeachThought Staff .2015)-

(G.Paton. 2014) –

(G.Greenwald. 2014) –

(J.Ronson. 2015) –®ion=FixedLeft&pgtype=article&_r=2

Topic 3 Reflection

Looking back on my original topic 3 post I feel I largely based a profession online identity confined mainly to LinkedIn. As I previously stated this is largely due to its online authenticity and it being the most popular professional social media platform.
Looking at Jobvite’s statistics for 2015 they state only 4% of recruiters are not using social media. This means that it is incredibly likely that when searching for a new job without integrating social media into your application you heavily hinder your employability.
I previously stated that LinkedIn heavily involved self-advocating and self-promotion however upon looking at this I believe that this can result in perpetuating in authenticity.

Screen Shot 2017-03-19 at 19.02.37(Self made graphic using JobVite Statisitcs)

After reading Madeline’s comment I considered how recruiters have started to reconsider applicants based on their social media profiles. I believe this has resulted in many applicants may have been overlooked due to the lack of professionalism in their profiles. Furthermore, regardless of having a professional profile one must be incredibly sensitive to what is linked to their social media profiles. An example of this would be Justine Sacco’s tweet leading to her profile being broke down.
Demonizing her twitter profile meant that it was her entire online identity that was demonized therefore any profession profile linked to her account was detrimental. Due to the loss of anonymity online to truly ensure that you maintain a professional online profile using multiple online identities and privacy settings possible employees/applicants must separate their professional identities to their personal/social identities.

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(JobVite Statisitcs)

I feel one of the largest aspects regarding professional profiles is ensuring the separation of a public and a private persona. I have spoken about this previously regarding multiple identities in topic 2 however I feel it is even more imperative in using a professional online identity. Ignoring this is likely to either your application being overlooked leading to your employability being hindered.

(310 Words)


JobVite. 2015. [ONLINE] Available at:

J.Ronson – New York Times. 2015. – New York Times. [ONLINE] Available at:

My Comments:


Topic 3: A Professional Persona

We have already discussed the relevance of having an online identity and how we usually end up having multiple identities to separate various aspects of our lives such as the separation between our social and professional lives.

With the incredible rise of digital influence in day to day, operations are only natural that when looking to the working environment the internet has become a one-stop location where in which many employers or colleagues can research and gather information on potential applicants or current employees.

Social profiles have almost reached the point of replacing a CV to differentiate between applicants and observe ones working history.

For example, when using social media in the professional aspect I believe LinkedIn to be the major social network used. Employers can judge your application via your online identity.recruiter_nation_page3

(Singer, 2015)

LinkedIn has become a major tool in gaining employment. However, cannot be misused and an online identity must be properly cultivated to be effective. (Fernando, 2014).

(Raynier, 2017)

LinkedIn requires that when you add past or current work experience it is public to all other people, including those who work for the same company. This prevents people from lying on their LinkedIn profiles making their online identities far more authentic. Furthermore, preventing in-authenticity throughout LinkedIn this means that LinkedIn can and has been used as an effective recruitment tool.

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After doing research on developing an effective LinkedIn profile I have decided to look at my own profile. In many areas, I see that I am lacking core information that could help make my profile more engaging. LinkedIn caters towards self-promotion and advocation (Van Dijik, 2013) therefore this requires within a single profile I cover a variety of areas such as; a consistently update biography and qualifications, updated photos that are professional ensuring that there is no inappropriateness presented. To truly make a LinkedIn profile effective there should only be one profile public that prevents other online social networks from affecting another. By this, I mean ensuring there is complete privacy for other social medias such as Facebook that could weaken your LinkedIn profile.

Balancing content is key and there should be a clear separation between public and private social networks. (BBC,2013).

To end in my personal belief when building a LinkedIn profile, it should be considered that you are building a brand with you as the product. This ensures that you seem highly captivating and attractive to employers however a social profile represents you personally and therefore should be separate.


Singer.M,  (2015). Welcome to the 2015 Recruiter Nation, Formerly Known as the Social Recruiting Survey. Available:

Hiranya.F, (2014). A Step-By-Step Guide To Getting A Job Through LinkedIn. Available:

Raynier.L, (2017). How to Make a Great LinkedIn Profile – 6 LinkedIn Profile Tips. Available:

van Dijck. J, (2014). ‘You have one identity’: performing the self on Facebook and LinkedIn. Available:

BBC. (2013). Job hunting: How to promote yourself online. Available:


Topic 2 Reflection

Topic 2 made me think about how I like to portray myself. Most people always think consciously how they would like to be seen or perceived to other people in the real world. However almost un- conscientiously many people are far more critical of their own personal online identity. I had never thought of that before attempting topic 2, I had almost always seen my online identity as an automated representation of myself however looking at my online identities I see how much information has been cherry picked and selected. Such profile pictures, certain interest and other aspects that accumulate to my online identity.

After having a conversation with Rachel, I decided to compare how mu online personalities differ between social networks almost to see how I have generate multiple identities.

Firstly, looking towards Facebook, I see how it has mainly become a form of communication or discovering news, snapchat has also become a form of communication however far more personal and intimate in-comparison to Facebook. Instagram is the second online identity I believe every photo I have uploaded I believe to be the best photo of that occasion almost being hyper-selective. This means that each photo is not completely representative of the event or occasion that occurred. Lastly looking towards my LinkedIn profile, I see how it’s almost opposite to my Facebook identity being far more professional accommodating to a completely different audience. I have successfully identified three multiple identities for myself for which I was not completely aware of. Depending on which identity you examine you will receive a completely different interpretation of myself.

This made me realise that very few people will have a single online identity and rather have multiple identities.

Knowing this then makes me think of the authentication and security how many people believe multiple online identities is usually only used for immoral or even criminal behaviour however in our current world multiple identities are almost required in my opinion whether that be separate work and social lives or just trying to reduce your online presence


Alex’s blog –

Rachel’s Comment –